The Colour That Keeps Calling

Why some colours become part of who we are

There are colours we like.

And then there are colours that seem to follow us.

For Thabs, the maker behind Hie Craft, that colour is red.

Bold. Vibrant. Full of personality.

It is perhaps no surprise, then, that red appears so often throughout the Hie Craft earring collection. But green has its own special place too.

“Red. Its bold, vibrant and full of personality.”

That simple love of colour is part of the story behind Hie Craft.

Colour is personal

Hie Craft was born from a love of colour and simplicity, the joy of giving and a desire to create with purpose. What began as a way to heal became a passion for making earrings that tell stories and represent individual journeys.

Colour naturally became part of that language.

Thabs noticed that when she first began creating and gifting earrings, many of her friends were drawn to green.

That observation became a reminder of something important:

We don’t all connect with colour in the same way.

The shade that makes one person feel confident may make another feel calm.

The colour that reminds someone of summer might remind somebody else of home.

And that’s exactly why jewellery doesn’t need to follow one set of rules.

Wear the colour that feels like you

Hie Craft’s philosophy is simple: Made to Rock.

Jewellery is made to be worn your way — to complement your style, mood, personality and story.

That means you don’t need permission to choose the bold pair.

Or the quiet pair.

Or the colour you keep returning to.

You simply need to love it.

The Inspired by Her connection

Colour also plays an important role in the Inspired by Her collections.

The Doris Edit celebrates bold, vibrant energy and a woman described as full of life, positive and ready with a joke to brighten difficult moments.

The Florence Edit turns towards blue, with natural wood elements reflecting a grounded and authentic character.

The Emily Edit takes a quieter route, using muted tones to reflect resilience, warmth and gentleness.

And the Katrina Edit embraces green, reflecting generosity, kindness and quiet selflessness.

Four collections.

Four personalities.

Four very different ways of expressing strength.

Find your colour

You can explore the Hie Craft collections through the Hie Craft Shop.

And if you’re curious about the stories behind the jewellery, visit the Hie Craft Journal.

Because sometimes the right pair of earrings isn’t the one that follows a trend.

It’s the one that feels like you.